The ICHRA Broker

Employee experience

Do Employees Like ICHRA?

A fair question for any employer considering ICHRA: will my team actually like it? The honest answer, based on adoption data, is that satisfaction appears strong — over 90% of employers renew their HRA year to year, employees choose richer plans when given the choice, and dependent enrollment keeps climbing (HRA Council, 2024–2025). Here''s the fuller picture, including the trade-offs worth knowing.

By Joe Rosenblatt · Founder & ICHRA Broker, The ICHRA Broker

Key facts

Employer renewal rate
Over 90% renew year to year
Plan quality chosen
~70% pick Gold or Silver
Dependent enrollment
Ratio reached 0.67 in 2025
Portability
Coverage follows the employee
Main trade-off
Employees enroll in their own plan
Source
HRA Council, Growth Trends 2024–2025

What the data says about satisfaction

We can''t survey every employee, but behavior is a strong proxy. More than 9 out of 10 employers who offer an ICHRA or QSEHRA renew it the next year (HRA Council, 2024–2025). If employees disliked the model, that retention wouldn''t hold — employers would revert to group plans or drop benefits.

The retention signal

The HRA Council notes that employers may switch platforms but keep the HRA model itself, pointing to durable satisfaction on both sides. Very low churn out of HRAs suggests the benefit is meeting expectations for employers and the employees who use it.

Employees choose richer coverage than expected

Given an allowance and the full individual market, employees don''t just grab the cheapest plan. Nearly 70% chose a Gold or Silver plan for 2025 (Gold 35%, Silver 33.7%). That points to employees valuing the choice and using it to get coverage that genuinely fits their needs.

Rising dependent enrollment

Employees are increasingly covering their families through ICHRA. The dependent-to-subscriber ratio climbed to 0.67 in 2025, up from 0.11 in 2020 — now roughly on par with traditional group plans. People generally add dependents to coverage they trust and find worthwhile.

Why employees like the choice

The biggest driver of satisfaction is control.

  • They pick their own plan, network, and doctors.
  • Coverage is portable — it stays with them if they change jobs.
  • They can choose a plan that fits their family''s specific needs.
  • The reimbursement is tax-free, so their dollars go further.

The honest trade-off

ICHRA isn''t automatically better for every employee. Those used to a company picking their plan have to shop for one themselves, which is a change. And for lower-income employees, an affordable ICHRA replaces a marketplace subsidy, so it''s worth checking which is worth more to them. Good enrollment support smooths both concerns.

Concerns employees sometimes raise

Common questions include how to pick a plan, whether their doctors are covered, and how reimbursement works. These are addressable with guidance — a broker or platform that helps employees compare plans and understand the process turns hesitation into confidence.

How to maximize employee satisfaction

Employers who get the best reception tend to do a few things well.

  • Set a meaningful allowance, not a token amount.
  • Provide hands-on enrollment help so plan selection isn''t daunting.
  • Communicate clearly how the tax-free reimbursement works.
  • Use a class design that''s fair and easy to understand.

The employer takeaway

The evidence — high renewals, richer plan selection, and growing dependent enrollment — suggests employees respond well to ICHRA when it''s implemented thoughtfully. The model''s success rests on choice and portability, two things employees consistently value.

About this data

Figures here come from the HRA Council''s Growth Trends for ICHRA & QSEHRA, Vol. 4 (2024–2025), a conservative members-only sample. They describe market-wide behavior, not a guarantee for any single employer or employee. This is general information, not advice.

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Frequently asked questions

The data suggests yes: over 90% of employers renew their HRA year to year, employees choose richer Gold and Silver plans, and dependent enrollment keeps rising (HRA Council, 2024–2025) — all signals of satisfaction when the benefit is implemented well.

JR

Joe RosenblattFounder & ICHRA Broker, The ICHRA Broker

Joe Rosenblatt is the founder of The ICHRA Broker, an independent ICHRA brokerage that helps small businesses offer tax-free health benefits without a group plan. He works directly with employers and their advisors on ICHRA and QSEHRA setup, plan design, and compliance.

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